Darren Dahl is the Fred H. Siller Professor in Applied Marketing Research at the UBC His current research interests are in the areas of new product design and development, creativity, consumer product adoption, the role of social influence in consumer behaviour, and understanding the role of self-conscious emotions in consumption. His research has been presented at numerous national and international conferences, and published in various texts and such journals. Professor Dahl teaches courses in Consumer Behavior, Marketing Research, and Strategic Marketing Analysis at the undergraduate, MBA, and executive education levels. He has won awards for both his researchand his teaching efforts.

Before coming to UBC he held a faculty appointment at the University of Manitoba for four years. He also has been a visiting professor at Stanford (2009), Columbia University (2008), Hong Kong University of Science and Technology (in 1997 and in 2001) and the Thammasat University in Thailand (2005, 2006). He has been an invited speaker at numerous universities including Harvard, Chicago Graduate School of Business, Yale, University of Michigan, Wharton, Columbia, Cornell, NYU, University of Southern California, the London Business School, National University of Singapore, and at INSEAD in Fontainebleau, France. Before entering academia Dr. Dahl worked with Coopers & Lybrand chartered accountants in the areas of audit and insolvency. He has consulted and organized education programs for a number of non-profit and for-profit organizations such as Cathay Pacific, Procter & Gamble, Xerox, General Electric, Vancouver Public Health, Teekay Shipping, Hagensborg Foods, Lulu Lemon Athletica, Earls Restaurants, BCLC, Agent Provocateur, Daehong Advertising – Korea, and LIC India. Professor Dahl received his Ph.D. from the University of British Columbia.